Meet Our Advisory Board | Cristina Gonzalez

Meet Our Advisory Board - Cristina Gonzalez

Cristina is a Partner at ERM with experience in change management, program & project management, facilitation and coaching as well as multi-stakeholder engagement. She supports ERM clients in large, complex sustainability journeys, energy transition projects and digital transformation.

With more than 20+ years of experience in developing and implementing transformational change, executive support and employee engagement strategies for international companies, she uses her strategic thinking and analytical skills to drive innovation and operational excellence for enhanced business results. She is also a skilled facilitator and a certified project manager and has delivered projects for clients in the energy, financial and manufacturing sectors.

Cristina is a strategic thinker with a strong drive to achieve successful business outcomes. She is a diplomatic individual with excellent strategic vision, analytical- and communications skills. She holds an MBA by Durham University, PROSCI, Agile and PM certifications and a master’s in communications.

Please share where your passion for your career comes from. Have you always intended to work in this industry?

As a consultant, I work in a couple of industries as diverse as pharma and renewable energy. What I find fascinating about pharma is that there is still room for innovation, despite the constrains of tight processes and legislation. Being a change manager, I often witness companies (people) struggling with change. However, in a fast-paced world, change has become constant and there are plenty of opportunities to help people and companies with their transition.

What do you see as the biggest challenge in the circularity of digital health devices today?

People’s mindset about reuse of products, life extension of products, new life. It is a U-turn from what consumers society has been telling us in the past 50 years.

How would you overcome this challenge?

Education, training, repetition, and incentives.

How does your expertise relate to DiCE?

As a change manager, you look at things in a programmatic way (a so called “helicopter view”), you see gaps, interdependencies, possibilities, risks, etc and you help people, structures and dynamics along the way.

What do you expect from DiCE? How will it change the “sustainability landscape”?

I do not think it is to me to set up the expectations, but the program can make a difference by setting the pace for more devices in the sector. Showing that it can be done, and that it has human, and economic value will be of key importance.

Nanett Kalapos
November 21, 2023